Case overview
Due to the Covid-19 pandemic that led to the cancellation of many sporting events, Hong Kong launched its first-ever virtual marathon. Featuring over 40 charitable partners, the event aims to promote physical fitness while providing an innovative way to support the local community during these difficult times. It provides a fundraising platform for charitable organizations to generate awareness and donations for their causes.
The Brief
Amid the Covid-19 pandemic, we successfully created and operated a real-time online platform that catered to global applicants, available in both English and Chinese languages. Our event was carefully designed to comply with social distancing measures while ensuring uninterrupted service delivery.
Our Approach
To create an online platform for global applicants during Covid-19, a systematic approach is necessary.
This includes determining the technical specifications and infrastructure required for the platform, designing an intuitive user interface and experience, developing and testing the platform for reliability, security, and functionality, and incorporating features that adhere to social distancing guidelines such as remote access, video conferencing, and contactless payment options.
After the platform is created, launching and promoting it to attract global applicants is necessary. Finally, continuous monitoring and improvement of the platform based on user feedback and changing circumstances is essential for optimal performance.
The Results
The event was the first virtual marathon held in Hong Kong and was an immediate success. People from around the world joined this marathon and were able to support a charity. The platform functioned seamlessly and smoothly for the duration of the event.
